Hey there!

I'm Kandace.

I help fitness businesses (Coaches in particular) grow.

After spending the first decade of my career in NYC's halls of Madison Avenue, crafting digital strategies for Fortune 500 brands at the world's top agencies, I made a bold move following my passion for fitness and bringing my marketing expertise to the businesses and brands shaping the future of fitness.

In my second professional decade, I've lived my dream: combining my marketing expertise with my love for fitness. I've had the incredible opportunity to build some of the industry's most influential brands:

  • Leading marketing innovation at Bodybuilding.com including the BodyFIT app

  • Developing two private label supplement brands: Nourish + Bloom and BBCOM Signature Series

  • Scaling HYBRID Performance Method from influencer brand to global fitness training app

  • Launching successful digital products with fitness icons like Kim Dolan Leto (Strong Confident His) and Jessie Hilgenberg (Jessie's Girls)

  • Supporting the business growth of several fitness personalities, coaches, and private gyms

  • Serving as CMO for OPEX Fitness & CoachRx

Through these experiences, I've mastered what it takes to make fitness businesses stand out and scale up in today's competitive digital landscape.

What I’m up to now.

I proudly serve as the Chief Marketing Officer of OPEX Fitness and CoachRx, where I lead strategy and growth initiatives full-time. I'm also proud to function as a Marketing Coach and fractional CMO for select fitness businesses that align with my expertise and values. Each month, I reserve time for a handful of consultation calls with fitness coaches and businesses looking to level up their marketing game.

  • Launch a new product or service

  • Scale your existing business

  • Build a stronger brand presence

  • Transform your digital marketing

  • Up-skill your AI Marketing savvy

  • Develop a clear growth strategy

  • Or tackle a specific marketing challenge

Whether you're looking to:

I'm here to help you cut through the noise. No marketing jargon, no cookie-cutter solutions, just proven strategies tailored to your business.

Let’s Work Together

  1. I created a podcast dedicated to helping fitness coaches learn to become the marketing operator and creative strategist of their practices. You can learn about the show here.

  2. I teach weeks 9 & 10 of the OPEX Method Mentorship, dedicated to building your marketing system and defining your content strategy.

  3. I offer both hourly consultations and custom project-based services. Think of me as your marketing coach who happens to speak your language and understand your industry inside and out.

Get Your ONE-PAGE Marketing Plan

What You Get Inside:

✓The One-Page Marketing Plan Template

Map your entire client-getting system on a single sheet you can tape above your desk, and finally see how your lead magnet, content, and consults work together.

✓PLUS: The 5 Biggest Marketing Mistakes Fitness Coaches Make

…and the one bonus mistake quietly slowing your growth

  • Why most coaches stay stuck (even when posting consistently)

  • How to stop marketing like an influencer and start marketing like a coach

  • The strategic shifts that simplify your marketing and amplify your results

✓Bonus: 30 Days of Daily Marketing Tips (Email Series)


Quick, 5-minute insights built for real coaches not content creators.
Turn your marketing into a repeatable habit that supports your business (not steals from it).

Contact Me

Have a marketing question? Interested in working together? Message me here and I will be in touch shortly.