If you've ever thought, "I'm just not good at marketing," this episode is for you. In today’s episode, I’m showing you why your coaching skills already make you uniquely equipped to market your business successfully, you just need to apply what you know in a new context.

We’ll cover:

• Why marketing and coaching share the same foundation: communication, connection, and guidance

• How your natural strengths as a coach — like behavior change, relationship-building, and systems thinking — translate directly into marketing skills

• Why you don’t need a "new persona" to market, you just need to lead the way you already coach

This mindset shift will change how you show up for your brand and make marketing feel more natural, sustainable, and effective.

📝 Get the companion blog here.

Connect with me on Instagram @mrskandacedickson or @marketingforfitnesscoaches

Marketing for Fitness Coaches is part of the CoachRx Podcast Network —a collection of shows designed to elevate the coaching conversation.