Ep 4. Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads

If you’re creating content but not capturing leads, it’s time to build a lead magnet that actually works. In this episode of Marketing for Fitness Coaches, we’re digging into the second part of your 5-part marketing system: Lead Magnets.

You’ll learn how to:

  • Design a lead magnet that speaks to your audience’s real problems

  • Choose the right format based on your coaching style and strengths

  • Pair your lead magnet with a simple follow-up flow that builds trust

  • Avoid common mistakes that leave your downloads sitting cold

Plus, I’ll walk you through real-world examples of effective lead magnets that turn attention into action. Because content alone won’t grow your business. You need a way to invite people into your ecosystem — and start building a real relationship.

📝 Get the companion blog here.

Connect with me on Instagram @mrskandacedickson or @marketingforfitnesscoaches

Marketing for Fitness Coaches is part of the CoachRx Podcast Network —a collection of shows designed to elevate the coaching conversation.

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Ep 5. Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It

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Ep 3. Beyond the Post: A Fitness Coach’s Guide to Marketing