Most fitness coaches don't have a marketing problem, they have a niche problem. If you try to help everyone, your content turns generic, and it gets ignored. In this episode, I break down why you need a niche, why you aren't the niche (you're the niche's hero), and how to define your ideal client so your messaging feels clear, focused, and easy to trust. You'll also get 10 practical questions to help you lock in who you coach, the problem you solve, and the promise you deliver, so your content starts connecting and converting.